Technical SEO Audit
A comprehensive audit of the technical aspects of your website. I dive deep into the web code and complete a set of tests to determine it’s accessibility, indexability and robustness for SEO. This audit also includes a thorough site speed test and homepage code audit to ensure you have the best chances of ranking in the search engines and, more importantly, delighting your customers.
Knowing which keywords you should be targeting is imperative for SEO success. SEO Keyword Research will review your existing keywords and explore new, additional keywords and phrases that you should be targeting to help improve your SEO and rankings. At the end, you will have a prioritised list of keywords that have been ranked by difficulty and reward to help you target the correct keywords in the right order. Keyword Research forms the basis of my Content SEO Audit.
Content SEO Audit
Building on your Keyword Research (see my other services if you do not already have a set of robust keywords for your site to target) I will review the on-page optimisation of your content and make specific recommendations on how you could optimise your content for SEO. I will also provide you with an easy-to-follow guide on how to optimise new content and provide you with a set of content ideas to help expand your visibility and rankings within the SERPs (search engine results pages). In the end, you will have a complete overview of how well optimised your site is, a prioritised list of actions to fix any gaps and a comprehensive guide on how to do so.
Ranking nationally or even globally won’t necessarily bring you local footfall. My Local SEO services are designed to help you attract local customers into your physical stores and improve your visibility in web searches made in your local area. I will review your current setup including Google My Businesses and assess your Local SEO visibility. I will then provide you with a set of specific recommendations that will help you maximise your Local SEO and increase footfall as well as web users. At the end, you will have a comprehensive review of your Local SEO performance as well as a prioritised list of actions to improve your site’s rankings in local search.
Backlink Review & Clean-Up
Backlinks have been the backbone of SEO for decades but bad links can have a detrimental effect on your SEO that may not be offset by good links pointing to your site. During a Backlink Review and Clean-Up, I will assess your existing backlink profile and provide you with a list of suspect and spammy backlinks to include in your disavow file. As an additional service, I can also review the backlink profile of your competitors and identify unlinked brand mentions producing a list of outreach opportunities.